Run by someone who has lived both sides.

Ten years as a firefighter in Brazil. In parallel, I founded the first version of Freelans — a marketplace for independent MEI professionals — built in off-duty hours between shifts.

I co-founded Menuzao, a delivery app developed over 2 years to production MVP. That was the project that pulled me out of the firefighter career full-time to run a startup.

I was a partner at a traditional software factory for a few months before realizing the classic model (scaling via human headcount) could not keep up with the pace AI was already setting. In 2024 I left to build what is now RecheOS: a complete software delivery pipeline with AI agents instead of people.

I rebuilt Freelans from scratch with Claude Code + RecheOS and, in a few weeks, did what had previously taken years. Since then, every product we ship (Markuva, AlunoPRO, Cermani, Trifold CRM, 4finance) has been built with this methodology. Those are just a few: in total, we have around 20 systems.

Studied Business Administration — learned more from shipping than from class.

Eron is Reche's Head of Growth since July 2026. He owns sales and growth: he builds the sales process and playbooks, tracks the funnel, conversion, and targets, and hires and trains the sales team. He works with the U.S. market.

Before that, he closed deals and worked directly with the CEO of a construction company in Atlanta, found new clients for Allstate offices in Florida, and did inside sales in Miami. At Claro, he was a general store manager, with a team, targets, and operations in his hands. He is fluent in English and was a private English teacher from 2022 to 2023.