Customer system (CRM).
Every lead lands in one place and goes to the right person. You get an alert when someone sits untouched and a suggested next step. Chat messages, email, calls, and documents live inside each customer's record.
Sales Engine
A lead that comes in shouldn't go cold.
We build the system that catches every new lead, answers in chat, hands it to the right person on your team, and shows which ad turned into a sale.
See how it worksYou pay for ads. Leads come in through chat, the website, or the phone, and then they wait. Nobody knows who replied, the salesperson forgets to follow up, and at the end of the month you can't tell which ad turned into a sale.
The Sales Engine puts it all in one place: a system that keeps track of your customers, an AI chat assistant connected to it, and ads measured by what turns into a sale. Reche builds it and uses it: our own sales run on a system like this.
Who it's for
It's for you if:
- You already have leads coming in from ads, chat, your website, or the phone.
- Your team loses track of who's been helped and who's still waiting.
- You want to know which ad brought in a sale, not just a click.
It's not for you if:
- You only get a few leads and your team handles all of them calmly.
- An off-the-shelf system already does the job. If so, we'll tell you.
- You just want a chatbot with no customer system behind it.
- You want a promised number of sales before anyone has looked at your business.
How it works
Map the path.
We talk through how a customer finds you and buys today, and put the scope and the price in writing before we start.
Build and connect.
We set up the customer system, connect the AI chat assistant, and fix the ad tracking so everything talks to everything else.
Run and adjust.
The ads go live, every lead gets an owner, and we keep adjusting with you based on what turns into a sale.
What you get
The parts of the engine
AI chat assistant.
It answers every new lead, figures out what they need, and hands them to your team already sorted, with clear rules for when a person steps in. Every conversation is logged in the customer system. We've built it on WhatsApp.
Ads tied to sales.
Campaigns on Meta (Facebook and Instagram) and Google, with tracking set up before the first ad runs, so every lead and every sale is credited to the campaign that brought it in.
Also included
- A privacy and cookie notice on your website that matches what's being tracked.
- Plain-language reporting: how much was spent and what came back.
How we make ad decisions
A cheap lead that never buys is expensive.
Sales before clicks. We compare campaigns by the cost of each sale, or each visit that actually happened, not by the price of a click or a lead.
Tracking before budget. If a sale isn't credited to the campaign that brought it in, nobody knows what's working. That's why tracking comes first and budget goes up only after.
Only what we can prove counts. We call something an ad result only when we can show it came from the ad.
Fair tests. Options are compared with the same budget and the same yardstick.
What we don't promise
- We don't promise a number of sales, leads, or return. Anyone who promises that before looking at your account is guessing.
- We don't raise your budget before tracking is right.
- We don't switch on tracking on your website without a privacy notice in place.
What about Google and AI search?
Ads reach the people you pay to reach. On Google and in AI tools like ChatGPT and Gemini, people are looking for you on their own. We also prepare your website to be found and understood there, with no promises about rankings.
We use what we sell
Our own product
Reche's own sales engine
Before
Reche sells sales systems and needed one place to follow each client, from the first conversation to the delivered project.
What we built
We built our own: pre-sales, sales, and project delivery on a single path, with an email inbox, calls from the browser, and every deal tied to the ad that brought it in. AI suggests the next step, and an assistant in the team's WhatsApp group checks the system on the spot.
Name withheld
A real-estate developer
Before
Leads came in from ads, WhatsApp, or the website and went cold with nobody responsible.
What we built
Every lead lands in one place, goes to a sales agent, and the manager gets an alert if nobody picked it up.
Our own product
Freelans (the chat assistant side)
Before
In Brazil, independent professionals depended on referrals and WhatsApp groups to find clients.
What we built
Claudia, an AI assistant on WhatsApp, talks with professionals, learns what each one does, and builds their profile for the team to review, with a daily summary for the team.
FAQ
What does it cost?
It depends on the size of your operation and what you already have. First we define the scope with you. The price is fixed in writing before we start, with no hourly billing and no surprises halfway through. Your ad spend is separate from our fee.
Do I need to understand tech?
No. We explain every decision in plain language until it makes sense. You decide how you want to sell, and we handle the technical side.
Is my data safe?
We sign an NDA before we see any of your data. Everyone on your team logs in with their own access and sees what their role allows, and your website's privacy notice explains what's being tracked.
Am I locked in?
No. The code lives in your account from the start. If you ever want to move on without us, you take everything with you.
What if it doesn't work?
Before we start, we agree on what counts as a result. We don't promise a number of sales. What we commit to is building it, measuring it properly, and showing you clearly what is and isn't working.
I already have a CRM. Do I need to switch?
Not necessarily. We start by looking at what you use today. If it does the job, we'll tell you before proposing anything.
How long until we see results?
The first signals show up as soon as the system and the ads are running. Deciding with confidence takes as long as it takes to collect enough sales to compare, which is why measuring properly comes first.
Tell us how your sales work today.
We map out the path from ad to sale with you, and only then build. It starts with a no-commitment first conversation with a real person.